When does the NFL football season start? Let’s see, Thursday, September 4th says NFL.com. That’s actually not too far away. It cannot come soon enough and when it gets here this year, it’s going to be broadcast not only on television but also on a computer near you.
That’s right, the league that used to fear the internet video market is making a stark reversal of their policy and will begin streaming complete game broadcasts over the web in a partnership with NBC. This isn’t going to be some cheap feed without analysis or pizazz, it’s going to be the whole enchilada. What is on television will be on your computer, including John Madden’s extraordinary genius and Al Michaels’ stoic cynicism. Not only that, but the devoted site at NBC.com will also feature highlight clips, views from multiple cameras, live statistics, and blog content.
This is all part of the NFL and NBC’s new “Sunday Night Football” program, which took over the big game schedule of ABC’s “Monday Night Football” two years ago. This means that you won’t be able to use the service to watch out-of-market games or catch them after they’ve aired, it’s just a simple way to watch the games on Sunday nights if you can’t get to a television. The extras might be the ringer, though. With advertisements being figured out now, there’s plenty of money to be made and if the NFL gets this right, everybody will be happy.
Read the press release, via Crunchgear
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